PinnedStartup Story Interview with Noah Bragg, Founder of PotionWhile the startup ecosystem is thriving right now, building a successful startup is no easy task. In fact, 25% of businesses fail within their first year. So how do you ensure a startup’s success? Every second Friday of the month at lunchtime, Go, Go, Startups! will be hosting startup stories…Founders5 min readFounders5 min read
Jul 26, 2021Member-onlyFrom Department of Defense to Cybersecurity Startup: Justin Travis Shares His 10 Best Pieces of AdviceJustin Travis always had an entrepreneurial spirit. After studying and working in IT administration, he became interested in cybersecurity. For many years, Justin consulted for the Department of Defense and the Airforce, and it was during this time he met his future co-founder, Matt McClaskey. He then spent nearly a…Startup Life9 min readStartup Life9 min read
Jul 5, 2021A journey to empower children learning with Alexa lessons: Lorenzo Carver and Russell Brand’s Startup StoryLorenzo Carver first became an entrepreneur to pay his college tuition bills when studying music. He quickly realized he had a natural talent for building and selling products, and he started a series of successful projects before founding Brainsprays, his current startup. Lorenzo built Brainsprays based on a problem he…Startup5 min readStartup5 min read
Aug 30, 2020The Future of eCommerce: Subscription Models and How These 3 Businesses are Transforming with Subscriptions“We’re going to see subscriptions in pretty much everything.” — The Atlantic According to data from McKinsey, eCommerce subscriptions have been growing over 100% each year for the past five years. A decade ago, less than 1% of eCommerce shoppers had a single subscription. Today that number is over 15%…Subscription12 min readSubscription12 min read
Jul 10, 2020How a Coffee Roaster Went from $35k to $75k MRR in 3 months 🙀Over the past few years, O-Joe’s coffee has sold its roasts primarily via wholesale or direct to consumer through one-time purchases. Joe had flirted with the idea of implementing subscriptions for his coffee, but even after he added recurring orders to his sales forms, it seems like people glossed over…Growth Hacking6 min readGrowth Hacking6 min read
Jun 22, 2020How Top eCommerce Brands Maximize Their Customer Lifetime Value [Case Study]Guest post by Casey Hill, Head of Growth at Bonjoro 🐻 There is a secret. It’s something that 99% of brands fail at. Take a moment and think about the brands in your life you truly love. What is it about them that gets you excited? At a core level…Branding6 min readBranding6 min read
May 11, 2020The Virality of Customer DelightHave you ever noticed that some colossal brands don’t need to market? Tesla. Disneyland. Zappos. These companies have invested vigorously in creating memorable and unique experiences around their products and through this, have made their customers into their sales and marketing engines. These brands are not simply meeting customer…Viral Marketing5 min readViral Marketing5 min read
Apr 3, 2020Working from home: 50 Best practices of remote teams (Part 1)Since the Coronavirus breakdown, millions of people are stuck at home; and for those who are still in the job market — are working from home too. The so-called “social distancing” measures have increased the Internet usage all around the world by 50–70%. Streaming has also jumped by at least…Remote Working15 min readRemote Working15 min read
Mar 18, 2020How to increase your email open rate to 72% (and CTR to 55%) 😱Email has been one of the most important marketing channels for decades, and is still #1 when it comes to conversion and ROI. With more than 290 billion emails sent daily, for every $1 you spend, you can expect a return on your investment of $51. Email marketing strategies have…Email Marketing8 min readEmail Marketing8 min read
Feb 18, 202016 Best Growth Hacking Tips From Rising Tech Startups Which You Can Apply To Your Business TodayMarketers are always scraping for new strategies and growth hacks they can apply to their business. But do they actually bring results? This is why we spoke with the actual “source” to get the insights we all seek when it comes to growth marketing success. Before we jump into the…Growth Hacking11 min readGrowth Hacking11 min read
